WIN Most Influential Women Awards
Congratulations to the 2021 WIN Most Influential Women Award Honorees!
Director of Strategy, Ford Motor CompanyPlymouth, Michigan
Over two decades ago, Jennifer Boyer began working for Ford Motor Company, and after filling various roles over the years, she became more engaged in the collision repair industry as Ford recognized a need to better serve our owners and the industry. “Representing Ford in the collision repair industry is a highlight of my career. The relationships we’ve formed and the deep involvement in the industry are personally very rewarding” for Jennifer. In addition to serving on the I-CAR and OEC boards, Jennifer participates on an Advisory Board with the Enterprise Foundation to promote collision repair careers to younger generations and to highlight the opportunity to expand diversity in the industry. Jennifer believes “diversity brings innovation and is critical to succeed in the rapidly changing environment as we strive to better serve an increasingly diverse set of customers. The diverse perspectives of women are necessary to continue to evolve and drive the changes required. As a leader, it is my intent to continue to foster opportunities for women in the collision repair and broader automotive industry.” Jennifer is “very honored and humbled to be recognized by WIN, especially among such an accomplished group of women. The work WIN does to advance the opportunities for women in the Collision Repair Industry is outstanding and to be associated with WIN and its mission is something I do not take lightly, making this recognition so special.”
Global Marketing Manager, Sherwin-Williams
Kelly Broderick got involved with the collision repair industry “by accident” when she gained employment for Dedoes Industries through her high school co-op program, but she quickly found that it was “a rewarding industry. The professionals in automotive and collision are one-of-a-kind people who look out for each other.” Passionate about collision repair, Kelly excels at mentoring new employees, inducting many people from outside the industry into this great career path. Kelly’s efforts did not go unnoticed – after receiving multiple awards along her journey, she was ultimately promoted to CEO at Dedoes, where she continued to quietly pave the way for women in the industry before being hired as Global Marketing Director for Sherwin-Williams Automotive Finishes in 2020. As a member of CIF’s board, Kelly works with local food banks and participates in fundraising efforts to give back to fellow collision repair professionals during times of need. Regarding the honor of being selected as a 2021 MIW, Kelly has “always tried to make an impact under the radar, so it’s a pleasant surprise to be recognized as a contributing industry member.” She believes women’s involvement within collision repair is important because “women and men offer different perspectives, and it’s important to have the input, involvement and impact of women to keep the industry well-balanced.” Kelly offers advice for young ladies interested in pursuing an automotive career path: “Go for it! The industry needs hard workers who want to make a difference – gender doesn’t matter. Dive right in, don’t be afraid to make some waves, show you care, and get your hands dirty. Be confident. Do what you say and say what you do.”
Chief Information Officer, Caliber Collision
After graduating college, Ashley Denison took a couple steps in a different direction before finding her calling in IT and ultimately landing at Caliber in 2011. Recognizing the opportunity to update the technological landscape at Caliber, Ashley created a performance dashboard to allow team members to view real-time metrics. In her role as CIO, Ashley has spearheaded numerous projects to enhance the customer experience and employee satisfaction, and when the COVID-19 pandemic presented unforeseen challenges in March 2020, Ashley immediately identified 17 business improvements that technology applications could bring to market quickly. Through her guidance, her team has created a capacity planning and scheduling system as well as developed AI enhancements for repairs and heightened innovation for tech diagnostics within Protech Automotive Services. In 2015, Ashley received Caliber’s prestigious CEO/President’s Award in recognition of her excellence in living out Caliber’s purpose and core values, and she was recognized as a finalist for the 2020 and 2021 Dallas ORBIE awards which honor the best CIO in the country. Since 2017, Ashley has participated in Caliber’s Internship Program, which has helped 21 interns secure full-time employment. Caliber and Ashley invest in its people, and her team is providing opportunities for women to be leaders in technology and communications platforms. Serving on the governing board of CIECA, Ashley has contributed to work around data security and is also engaged with NABC’s Recycled Rides® program. Ashley compassionately promotes the automotive services industry, and her numerous endeavors have indisputably contributed to improving the industry for all.
Owner, Universal Collision Center
When Sheryl Driggers partnered with her husband and another industry professional to open Universal Collision in 2001, she “hit the ground running and began learning everything I could about the collision repair industry,” and that energy has certainly left a mark on the industry over the past 20 years! Sheryl has served as Chair of the Florida I-CAR Committee and sits on the FenderBender Advisory Board. As a member of NABC, she has hosted First Responders training and Recycled Rides giveaways. Sheryl also contributes articles to ABRN and has spoken at several industry conferences. Sheryl actively volunteers for a number of organizations, including the James 215 Project, which she founded, and through her work with the PACE Center for Girls, she helps young ladies understand the limitless opportunities that exist within the collision repair industry. Sheryl has encouraged many women to join the industry because she “believes in helping women find their voice in this industry,” and she advises them to educate themselves: “There are many tools and training in our industry to grow and add to your skillset continually. Consistently educating yourself is the key to growth. Never stop learning!” Sheryl is “beyond honored” to be named a 2021 MIW, and she was excited when a colleague pointed out that she is evidence that “women can thrive in a male-dominated industry. I hope that I can continue inspiring other women to join our industry.”
Operational Specialist, Caliber Collision
Lisa Ferguson champions the collision repair industry at the ground level, encouraging young people to consider a career in collision repair and supporting new professionals in their journey. In addition to sitting on the advisory boards for ten vo-tech schools in Pennsylvania and New Jersey, Lisa visits classes, dressed in her tech uniform, to speak about how great it is to be a woman in the industry, inspiring students with her story. Lisa’s own story began when she was just a child. Her father worked in a NASCAR pit crew and spent his weekends doing inventory at a local dealership where Lisa often accompanied him, sparking her interest in automotive. Lisa began working as a paint prepper when she was just 13 years old, and by the time she graduated high school, she had built her first two vehicles. While Lisa’s experience spans many positions in a variety of shops, she currently shares her expertise as a Regional Office Manager for Caliber Collision. Lisa is very proud that she was named the inaugural Member Council Chairman for I-CAR. Additionally, she has served on multiple I-CAR Committees, including over ten years as the Pennsylvania State I-CAR Committee Chair, plus she is active with CREF and participated on the 2019 Top Tech Competition Committee. In addition to receiving multiple service awards internally and from I-CAR, Lisa’s dedication to the collision repair industry was recognized when she received the 2016 I-CAR Founders award, the 2019 CREF Fueling the Future award, and the 2019 I-CAR Jeff Silver award. Being recognized as a 2021 MIW means “some of the goals you view as unachievable can be reached if you’re passionate and follow your heart.”
Industry Relations, Ranken Technical College
St. Louis, Missouri
Shelly Jones feels her most important contribution to the collision repair industry is her efforts to “assist students starting their journey because first impressions and experiences impact retention.” Since joining the industry in 2004, Shelly worked in sales and as a general manager before founding Performance Sales Solutions in 2018; however, despite her successes, her heart kept carrying her back to the schools, and in November 2019, Ranken Technical College hired Shelly as their Industry Relationship Coordinator. Shelly is enthusiastic about inspiring middle and high school aged children to consider and ultimately pursue collision repair educations and careers, and her dedication to the industry’s future is evidenced by her involvement in multiple organizations focused on attracting students to the industry. Through her role as the Chair of the St. Louis I-CAR Committee, Shelly is engaged with CREF’s efforts to support collision education programs and students. In 2018, Shelly co-founded Women in Automotive and Collision (WAC), a non-profit that promotes automotive and collision careers to students through participation in career fairs and other events to raise awareness of the industry’s many opportunities. Shelly is “proud to volunteer alongside my industry peers to showcase our industry to those that may not know about the career opportunities or that might have a negative perception of the industry. As an industry, we need to be engaged and involved in meeting young people and their parents as they are making career choices. We are planting the seed for future talent.” Receiving a 2021 MIW award is a “special moment” in Shelly’s career; “it is amazing to be recognized amongst true role models and industry ambassadors.”
General Manager, Kavia Auto Body
Kim Kos is grateful, honored and humbled to be recognized as a 2021 MIW for “doing something I love. I am extremely passionate about the collision repair industry and I am excited for what the future holds.” Kim’s foray into the collision repair industry began in the Parts department at Kavia Auto Body in 2006 where she “quickly learnt that I loved this new journey.” After working in several positions, Kim’s journey eventually led to being promoted to general manager, followed by an opportunity to take on an owner role alongside “two amazing business partners; we have an amazing staff who all work extremely hard and as a team every day. I’ve been fortunate to have amazing people who have supported me on my journey, and I’m so thankful for my family, my biggest mentor Raj Kavia, my business partners and the Kavia Auto Body team.” Kim has served on the SAAR executive team since 2018 and is actively involved in making decisions aimed at improving the industry. She and the Kavia team also work with Care and Share Saskatoon, a local charity aimed at introducing the industry’s possibilities and career paths to youth who tour her shop. Through her efforts and the WIN recognition, Kim hopes to inspire young ladies by demonstrating “hard work will pay off,” and she encourages those with an interest in the automotive industry to “dream big, and following your dreams! Set goals, and don’t stop – you can achieve anything by bring confident in yourself!”
Owner, Moody's Collision
The oldest of two daughters, Sherry Lavoie was a self-proclaimed “daddy’s girl” who frequented her father’s gas station and developed his love of cars. In high school, she helped out at the garage by stocking shelves, ordering parts and changing tires. While delivering parts part-time in college, Sherry met the collision center manager at a local Dodge dealership who offered to teach her about the collision industry, and Sherry “accepted his offer and never looked back.” As a young woman, Sherry was a rarity in the collision repair industry, and she “worked hard to earn respect.” After nearly 20 years working in dealerships, Sherry was hired at Moody’s Collision in 2006 as an estimator before being promoted to Location Leader for Moody’s new Lewiston store, which has been recognized internally multiple times for the shop’s successes under Sherry’s leadership. In 2020, Sherry was promoted to Area Leader and now oversees the performance of Moody’s four northern locations and newly opened Heavy Duty Truck Collision Center. Sherry organizes local car shows, blood drives and CPR training to further support the industry and her community. She also volunteers at local vo-tech schools, encouraging young people to pursue careers in the collision repair industry. Sherry gets “especially excited about young women showing interest in the industry. There are so many passionate, driven women who could contribute so much to collision repair.” Sherry has a huge passion for the industry but feels “I’m not that different than most of the women I know in this industry, so it is a huge, unexpected honor to be recognized as a 2021 MIW.”
Owner, Bakers Collision
Although DeLee Powell grew up in her parents’ body shop, her family never saw her coming! After helping her mother in the office at age 15, DeLee proceeded to learn every aspect of the business and the industry. She also sold supplies to body shops for 20 years at her father’s PBE store. During the six years she spent as an industry trainer for Mitchell International and Sage Software, DeLee trained 400 of the top shops in over 20 states. In 2001, she returned to Bakers Collision as general manager, eventually purchasing the shop from her brother in 2008. According to her brother Larry Baker, DeLee is one of the best owners and operators of a collision repair business in the industry. DeLee attributes her successes to her passion and the support she has received: “My father and mother were great mentors and encouraged me to thrive in this industry. I honestly LOVE working in this business and this industry.” DeLee is actively involved with I-CAR, AMi and NABC, and she has been recognized for her efforts on several occasions. DeLee was never discouraged from pursuing an industry career because of her gender, and she believes “you should always select the best individual for any position. Often, the best person is a woman because women are hard workers, empathetic and bring a different perspective. This is a great career choice, and there is no limitation to what you can accomplish!” DeLee knows many past MIWs, and “to be included as a peer is a great achievement, I am extremely honored to receive this recognition.”
Owner, Accurate Auto Body
Growing up, Tiffany Silva “knew I could accomplish anything in life; I never believed being a woman limited me!” Tiffany began working with her father and husband at Accurate Auto Body in 1991, and though at first “I didn’t have any expectation of my new job, I quickly saw that my organizational and communication skills benefitted the company. I found passion for my new career and the automotive industry.” Tiffany transitioned from secretary to estimator to production manager before becoming CEO of her family’s business, and under her leadership, the company has seen growth and improved employee retention because Tiffany cultivates a culture of learning and quality repair, plus she treats her employees like family. The Contra Cost County Green Business Program recognized Accurate Auto Body’s environmental stewardship by designating them a Green Business. Known for always saying “yes,” Tiffany has served as the president of the California Auto Body Association (CAA) East Bay Chapter since 2013 and is currently serving her third term as CAA President. During her tenure with CAA, she helped rewrite the organization’s bylaws, organized golf tournament fundraisers, and coordinated Toys for Tots drives. Tiffany also sits on the advisory boards for two vo-tech schools and often hosts shop tours. She enjoys the opportunity to foster young women’s interest in the automotive and collision industries. “I tell them I’m so excited to see them! I want them to succeed, and I advise them to follow their dreams and not to be afraid to try things others say they can’t do. I want young women to have the confidence and desire to succeed in whatever they put their mind to.” While Tiffany is “honored and humbled to be chosen as a recipient of the 2021 MIW award, I don’t feel that I have done anything exceptional to receive this award. I am just a woman and business owner who prides herself in taking care of those around her. I want to be known as the woman who took care of her family, employees, customers and community.”
What is the MIW Award?
The Women's Industry Network is proud to offer the collision industry's most prestigious award for leadership. Since 1999, the Most Influential Women awards have recognized over 80 women who have enriched the collision repair industry with their leadership, vision, commitment to excellence, and community involvement.
Honorees have held positions in every facet of the collision repair industry, as shop owners, body and paint technicians, managers, wholesalers, lobbyists, suppliers, insurance adjusters, consultants, educators, editors and writers, and industry association directors.
Most Influential Women Honorees